Some apps or websites are well thought out in terms of design, but they have one problem: they are emotionally boring. They can trigger both desire and resistance in users at the same time. If we add positive emotions to user experience, we may both increase the desire to act and reduce resistance. We shift users’ focus towards fun, which is created based on targeted actions. Here are some tips on how to do it.
When it becomes clear that some information is missing or hidden, curiosity arises. And it encourages action. For example, you may only show interesting information about the user’s results and how they compare to other users when the person completed all of the tasks within your (fitness) app. If the user wants to get the insights, s/he will perform, or finish the started action.
A creative restriction in a challenge format can inspire action or completion.
For example, if people do not want to specify information about themselves, you can offer a task:
“Tell us about yourself using at least 100, maximum 150 characters.”
Or, if you have a large registration form and people fall off halfway, you can offer a challenge:
“People fill out all the data in an average of 1 min 34 sec. Can you do it faster? “
